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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Application of Online Marketing Tools for the Strengthening of Company Competitiveness
 Keprdová, Šárka ; Svoboda, Štěpán (referee) ; Zich, Robert (advisor)
This diploma thesis focuses on strengthening the company’s competitiveness through the use of online marketing tools. On the basis of theoretical knowledge from specialized literature and analysis of the company’s current state, proposals contributing to the brand’s promotion with the help of selected online marketing tools (SEO, PPC, social networks) are developed.
Detailed record
Application of Online Marketing Tools for the Strengthening of Company Competitiveness
 Keprdová, Šárka ; Svoboda, Štěpán (referee) ; Zich, Robert (advisor)
This diploma thesis focuses on strengthening the company’s competitiveness through the use of online marketing tools. On the basis of theoretical knowledge from specialized literature and analysis of the company’s current state, proposals contributing to the brand’s promotion with the help of selected online marketing tools (SEO, PPC, social networks) are developed.
Detailed record

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